13th edition of the Viva Seniors Fair
On 11-12 of October, we had the pleasure of taking part in the 13th Edition of the Viva Seniors Fair, which took place at the Poznań International Fair. This unique event, which attracts hundreds of people from all over Poland every year, was an excellent opportunity to meet seniors, specialists and companies that, like us, promote a healthy and active lifestyle. This fair is particularly important as it plays a key role in breaking down age-related stereotypes and showing that old age can also be a time full of opportunities.
Active at any age
The Viva Seniors Fair was the perfect place to see that physical and social activity is the key to longevity. The health section was full of inspiration and innovative solutions – from rehabilitation equipment to natural health products and supplements. Attending lectures and workshops on preventive health was particularly important for us, as we had the opportunity to share how our products can support the health and activity of seniors. We were also able to see presentations from travel agents and sports clubs, among others, encouraging seniors to move and be active. We believe that the range of products we presented was perfectly in line with the philosophy promoted at the fair.
One of the most inspiring moments for us was the ‘Seniors of Tomorrow’ area, where topics related to the future and the challenges facing seniors were discussed. It was a unique opportunity to reflect together on how we can better support mature generations by creating solutions tailored to their needs.
A time of inspiration
Taking part in the 13th Edition of the Viva Seniors Fair was not only an opportunity for us to showcase our product range, but also to be inspired by the incredible energy of seniors! We were proud to see how our products perfectly match the needs and expectations of this rapidly growing segment of society. It was also a chance for us to make new contacts, which we hope will lead to further cooperation and new projects. We come back motivated to continue supporting seniors on their way to health, activity and the realisation of their dreams!
See you at the next edition of the Viva Seniors Fair!
